West Virginia Lottery Celebrates ADDY Award WinsMarch 1, 2018
CHARLESTON, W.Va. (March 1, 2018) — The West Virginia Lottery is celebrating several wins from the West Virginia American Advertising Awards ceremony held on February 22, 2018 at Mardi Gras Casino and Resort in Cross Lanes, WV. The Lottery, in partnership with Digital Relativity, was awarded 3 Gold ADDYs and 1 Silver ADDY, along with the Judges’ Choice Award for the Pigs Flying TV Spot.
The “It Could Happen to You” campaign had a lucky night during the 2017 West Virginia ADDY Awards, winning a total of 6 awards. The Lucky Cat Holiday TV spots were awarded a Silver and a Gold ADDY and the “It Could Happen to You” campaign and TV spots were awarded Gold ADDYs. The Pigs Flying TV Spot was honored with a Gold ADDY and the Judges’ Choice award.
“We are very appreciative of the recognition that our marketing efforts received at this year’s ADDY awards,” said Tommy Young, West Virginia Lottery Deputy Director for Marketing. “We take pride in our work, and we do our best on a daily basis to maximize our return to the People of West Virginia. We have a great partnership with Digital Relativity and I want to thank everyone at the Agency and on our marketing staff for their contributions.”
These awards are eligible to compete in the District 5 ADDY Awards. District 5 of the American Advertising Federation encompasses all of West Virginia, Kentucky and Ohio. Judging for the district awards will be held on March 23-24. .
About the ADDYs
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
About the American Advertising Federation
The American Advertising Federation protects and promotes the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
About Digital Relativity
Founded in 2011, Digital Relativity is a full service marketing agency headquartered in Fayetteville, WV. The agency works with a variety of clients, including the West Virginia Lottery, the West Virginia Tourism Office, GoMart, Visit Southern West Virginia, Bridge Day, Bear Republic Brewing Company, Oglebay Resort, CGI Windows and Doors, White House Foods and West Virginia State Parks. Digital Relativity is opening a second location in Charleston, WV in early 2018. For more information, visit www.digitalrelativity.com.
About the West Virginia Lottery
Since 1986, the West Virginia Lottery has generated more than $9.5 billion in proceeds to benefit the People of West Virginia. Lottery proceeds benefit Education, Seniors and Tourism in a myriad of ways. The State Legislature uses lottery proceeds to help fund new school construction, school improvements at every level, and the PROMISE Scholarship Program. They also help fund important senior services, ranging from nutrition to in-home care, that improve the quality of life of thousands of West Virginia seniors each year. Lottery proceeds are also used to help the state’s tourism industry, state parks, economic development, West Virginia veterans, and many other good causes.