West Virginia Lottery Celebrates 2018 West Virginia ADDY Best in ShowMarch 14, 2019
CHARLESTON, WV, March 4, 2019 — The West Virginia Lottery is celebrating several wins from the West Virginia American Advertising Awards ceremony held on February 28, 2019 at Mardi Gras Casino and Resort in Cross Lanes, WV. The Lottery, in partnership with Digital Relativity, was awarded four Gold ADDYs and the Best of Show Award for the “Lotto Bros” TV Spot.
The West Virginia Lottery saw great success in 2018. Sales exceeded the $1 billion mark, increasing to $1.1 billion. The “Lotto Bros” campaign contributed to this success. These creative ads expand on the Lottery’s tagline of “You Never Know, It Could Happen to You” by showing two friends in situations that they believe are more likely to happen than winning the lottery. The campaign was launched in May 2018 and includes a series of 8 spots about the Lotto Bros ranging from meteors to lightning strikes. Both the Meteor TV Spot and the Sasquatch TV Spot were awarded Gold ADDYs, along with the Lotto Bros TV campaign and the overall Lotto Bros campaign.
These awards will move on to compete at the regional level at the District 5 American Advertising Awards in mid-March. District 5 of the American Advertising Federation encompasses all of West Virginia, Kentucky and Ohio.
“We are very honored to receive these awards which showcases our collaborative partnership with our West Virginia-based agency, Digital Relativity. The success of the Lotto Bros campaign highlights our products in such a unique and creative way which helps generate more revenue thus benefiting vital programs for seniors, education and tourism across the state. In addition to these awards, the increased contributions to these important programs is the true win in this instance,” says Sara Harpold, Advertising Manager for the West Virginia Lottery.
The Lotto Bros TV commercials can be viewed on YouTube via the following links:
Hole in One
About the West Virginia Lottery
Since 1986, the West Virginia Lottery has generated more than $9.5 billion in proceeds to benefit the People of West Virginia. Lottery proceeds benefit Education, Seniors and Tourism in a myriad of ways. The State Legislature uses lottery proceeds to help fund new school construction, school improvements at every level, and the PROMISE Scholarship Program. They also help fund important senior services, ranging from nutrition to in-home care, that improve the quality of life of thousands of West Virginia seniors each year. Lottery proceeds are also used to help the state’s tourism industry, state parks, economic development, West Virginia veterans, and many other good causes.
About Digital Relativity
Founded in 2011, Digital Relativity is a full service marketing agency with offices in Fayetteville and Charleston, WV. The agency works with a variety of clients, including the West Virginia Lottery, the West Virginia Tourism Office, GoMart, Visit Southern West Virginia, Bridge Day and West Virginia State Parks. For more information, visit digitalrelativity.com.
About the ADDYs
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
About the American Advertising Federation
The American Advertising Federation protects and promotes the well being of advertising. The AAF accomplishes this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.