WEST VIRGINIA LOTTERY

OCTOBER 29, 2024

WEST VIRGINIA LOTTERY GOES LIVE THURSDAY WITH iLOTTERY PLATFORM

Charleston, W. Va. – The West Virginia Lottery and its third-party vendor partner NeoPollard Interactive (NPi),are pleased to announce the launch of West Virginia’s newest form of gaming, the completely digital platform iPlay- which will allow Lottery players to purchase draw game tickets and play eInstants right from their mobile devices.

iPlay will go live at 6:00am on Thursday, October 31, along with the new loyalty program PlayOn, and a brand-new user-friendly website for players to manage accounts, check numbers, find the latest promotional news, and stay up-to-date with all things Lottery. The web address will remain the same, www.wvlottery.com.

“We are incredibly excited for this new chapter of playing Lottery games in West Virginia,” West Virginia Lottery Director John Myers said. “The iLottery program allows players to participate completely from the comfort of their homes and adds a level of convenience for those who like to play. We are happy to also introduce our new loyalty program and are thrilled to be the first state to unveil iLottery, a new loyalty program, and brand-new website, all concurrently. We are extremely proud of our team as they have worked diligently to prepare for this launch.”

“Not only will iLottery sales help generate revenue for the State that helps education, seniors, tourism, and veterans from all the proceeds, but they will also help improve sales at our brickand-mortar retailers as they partner with PlayOn. We are eagerly awaiting the fun, but want to stress the importance of playing responsibly and in a safe manner.”

PlayOn allows players to accrue points for both in-person and online purchases by completing activities online. PlayOn members will gain exclusive access to second-chance promotions and a variety of exciting rewards. iPlay and PlayOn will synchronize, meaning anyone that registers for an iPlay account will automatically be enrolled in PlayOn as well. Players who prefer to purchase their tickets in person at retailers can still do so and sign up to enjoy the benefits of the loyalty program.

The iLottery platform will be supported by a full suite of managed service from NPi, including a Player Support Center (1-833-376-0384) that will be available 24/7 to provide assistance on both iPlay and PlayOn account inquiries and technical issues.

Many more details about iPlay and PlayOn are available in our Frequently Asked Questions.

“We are thrilled to partner with the West Virginia Lottery to bring the iPlay program to life,” said Colin Hadden, General Manager for NeoPollard Interactive. “The launch of iPlay, in conjunction with a new website, mobile app, and PlayOn loyalty program, marks a significant milestone for the West Virginia Lottery. We are confident that the comprehensive solution from NPi will deliver an unparalleled gaming experience to lottery players across the state.”

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MEDIA CONTACT:

Caitie Smith csmith@wvlottery.com

681-319-7830