West Virginia First in the Nation to Offer Polaris® ATV Themed Instant Game

CHARLESTON, W.Va. – West Virginia Lottery Director John Musgrave announced today that West Virginia’s new $5 instant game Polaris® Dollars ‘N’ Dirt is the first officially licensed Polaris® lottery game in the world. The game offers players a chance to win an entry into a series of second-chance drawings that feature Polaris® all-terrain vehicles (ATVs) as prizes.

“We are excited to be the first to offer our players a game featuring Polaris® all-terrain vehicles,” Musgrave said. “West Virginia is well-known for our world-class recreational trails and we expect this game to be popular.”

The Polaris® Dollars ‘N’ Dirt game gives players a chance to win up to $21,000 instantly or win an online entry into a series of second chance drawings for a chance to win one of seven Polaris® ATVs. Players who win a Polaris® vehicle in the second chance drawings will have the opportunity to select either a Scrambler XP® 1000 EPS or a Ranger® 800 EPS full size. The game is now available at West Virginia Lottery retailers across the state.

The West Virginia Lottery is the first lottery to offer an officially licensed Polaris® game thanks to a licensing agreement between Polaris® and Alchemy3. That agreement allows Alchemy3 to provide lotteries with the rights to run Polaris® theme lottery games offering a variety of vehicles. Since its inception in 2007, Alchemy3 has become one of a select few companies in America that holds exclusive licenses to provide services to the North American Lottery Industry.

About Polaris Industries:

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.